How to share your latest YouTube video in an email newsletter
Email apps do not play embedded video, so link to it: add a button with your permanent link. latestyoutu.be/@yourhandle opens your newest upload at the moment the reader clicks, even in an email you sent weeks ago.
Add the link to your email
Create your link
Type your YouTube handle into the field above and tap Copy. It is free and needs no account.
Add a button
In your email editor, add a button. In Mailchimp, for example, drag a Button block into your layout.
Paste your link
Set the button’s link to your address. In Mailchimp the Link to menu is already set to Web address: paste the full link, starting with
https://.Write the label
Label the button for what it does, such as “Watch my latest video”. Do not name a specific video, because the link moves on with your next upload.
Send yourself a test
Send a test email and click the button. It opens your newest video.
Details worth knowing
Why not embed the video
Gmail, Outlook and Yahoo do not play video inside an email. A button or a linked image works in every email app.
Old emails stay current
The link is resolved when someone clicks it. A welcome email you write once keeps sending new subscribers to whatever your newest video is.
Using an image
You can link an image instead of a button. Pick one that fits any video, such as your channel banner: the thumbnail of one video stays the same while the link moves on.
Your email signature
The same link works in the signature of your everyday email.
Clicks in your stats
Opens that come from your emails are counted on your stats page at latestyoutu.be/stats/@yourhandle, together with all others.
Other ways to do it
Linking this week’s video
For an email about one specific video, link that video directly. The permanent link is for the places that should always show the newest one: the footer, the welcome email, your signature.
RSS to email
Some email services can send an automatic email whenever your channel’s feed has a new video. That announces each upload, but the links in older emails stay where they were.
A link to your channel
Your channel address never changes either. Readers who click it land on the channel overview and have to choose a video first.
Steps checked in November 2026. Apps move their buttons around now and then. If something looks different, tell us.